Who I Am
I'm a modern GTM operator with nearly three decades across the full B2B tech stack — from hands-on software development to enterprise sales to leading GTM strategy for high-growth SaaS and tech companies.
That depth gives me an edge most can't match. I've built systems, sold solutions, and now craft go-to-market strategies that speak credibly to both engineers and executives. I've helped scale startups to $100M+ valuations, led Fortune 500 product launches, and revived stalled GTM engines to deliver record-breaking growth.
I don't just tell compelling stories — I build the engines that make them real.
Competitive positioning that cuts through noise
Messaging and tools that accelerate deal velocity
Execution frameworks that scale across regions and motions
Systems thinking that powers efficient, repeatable growth
What I Do
I turn complex B2B tech into revenue-generating momentum—fast. With rare technical depth and GTM precision, I build the systems, stories, and strategies that scale.
Product Positioning
Transform complex features into compelling value propositions that resonate with technical and commercial buyers.
Created category-defining positioning for 'Data as Code' and secured Gartner Cool Vendor recognition.
Go-to-Market Strategy
Build integrated GTM motions that align sales, marketing, and product for scalable revenue growth.
Reversed 5 consecutive missed quarters and delivered 2 record-breaking quarters—contributing to a $370M acquisition.
Sales Enablement
Equip revenue teams with the tools, training, and insight to win high-stakes deals.
Built sales playbooks, battle cards, and objection handling guides used across global field teams and Google Cloud co-sell.
Revenue Operations
Design and optimize systems that improve GTM efficiency, retention, and CAC payback.
Reduced CAC by 37% and improved trial-to-paid conversion by 30% through PLG and lifecycle optimization.
Market Intelligence
Deliver deep market and competitive insights that sharpen strategy and accelerate execution.
Drove 289% ARR growth with buyer-led messaging informed by competitive teardown and field insights.
Executive Advisory
Advise founders and exec teams on GTM pivots, market expansion, and product-market fit acceleration.
Guided positioning and GTM roadmap across multiple leadership teams from Series A to Fortune 500.
Featured Work
Real outcomes. Strategic GTM execution at every stage of growth.
NetApp
AI & Cloud GTM Lead
Drove 289% ARR growth with category positioning, cloud GTM shifts, and message-led differentiation
Challenge
Low differentation in a crowded cloud storage market
Results
- Launched new offerings and transitioned GTM from marketplace to first-party
- Rebuilt competitive messaging across field & marketing teams
- Accelerated cloud adoption through value-based campaigns
Key Metrics
Arrikto
Vice President of Marketing
Built GTM from the ground up, unlocking 91% pipeline growth and the company's first $100k+ enterprise wins
Challenge
Confusing ML positioning, underperforming funnel
Results
- Repositioned Kubeflow and AI/ML platform to enterprise buyers
- Enabled first $100k+ deals, boosted free trial usage by 212%
- Launched ABM and deep buyer enablement programs
Key Metrics
Portworx
Director of Product Marketing
Reversed 5 consecutive missed quarters, delivered 2 record-breaking quarters, and drove a $370M acquisition
Challenge
Flat growth, stalled GTM, inefficient sales motion
Results
- 136% revenue growth, 145% MQL growth
- Launched new PLG+sales-led hybrid GTM motion
- Sparked international demand and product-led expansion
Key Metrics
Red Hat
Practice Lead - Cloud Storage & Big Data
Launched a new product in A/NZ, driving 50% of APAC revenue & elevating the region to #2 globally
Challenge
Accelerate growth across Automation, Cloud, & DevOps portfolios
Results
- Scaled new product to $10M/year in A/NZ
- Increased Automation & Cloud revenue by 87%
- Boosted cross-sell by 43% with new DevOps narrative
Key Metrics
What Leaders Say
Real feedback from executives, founders, and revenue leaders who've worked directly with me.
"Andrew's executive leadership materially impacted Arrikto's direction and deliveries during a transformational phase of the company. His interpersonal skills and strategic vision made a significant impact on our success."
"Andrew worked in an international role driving company direction in sales enablement. He delivered on time with very tight timelines, working directly for key executives and taking ownership of training the entire sales organization."
"Andrew almost single handedly changed how we communicate business value for our Kubernetes product lines to customers. He brought customer sympathy and sales knowledge that was needed to our product marketing organization."
"Andrew brought significant rigor to our product marketing organization, focusing on the customer value perspective to help drive expanded ROI conversations with key prospects and clients."
"Andrew possesses strong sales acumen, is confident and very personable. His passionate approach and wonderful manner in front of clients helps lead the customer along the road to a sale."
"Andrew brings mature thinking to Product Marketing that goes beyond the traditionally siloed marketing specialist. He's able to build go to market strategies and execute tactics beyond simply producing a deck or whitepaper."
"Andrew's executive leadership materially impacted Arrikto's direction and deliveries during a transformational phase of the company. His interpersonal skills and strategic vision made a significant impact on our success."
The Fire Pit
Where I cook over open flames, experiment with cocktails, and find clarity in the crackle.
In business and in life, I've found the fire pit is where the best ideas emerge—unfiltered, unpolished, and deeply human.
This isn't a newsletter or mastermind. It's just where I slow down, cook with intention, and share moments that don't need a pitch deck.
Ready to Ignite Growth?
Whether you're scaling a startup or launching new products at an enterprise company, I help B2B tech leaders transform complex technology into explosive revenue growth.