Andrew Hatfield speaking

20+ Years ofTechnology Leadership & Revenue Growth

From engineer to GTM strategist, I've spent nearly three decades helping B2B tech companies simplify complexity and scale revenue.

My track record spans VC-backed startups, Fortune 500 enterprises, and $100M+ government programs across Australia, APAC, and North America.

Today I partner with ambitious teams—whether as a senior leader or trusted advisor—to build positioning, GTM systems, and growth engines that deliver.

$1.64B
Pipeline Generated
$196M
Personal Sales
36
Organizations Served

Career Journey

Three distinct phases that built my expertise in driving B2B revenue growth through technology leadership.

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+13

Scaling Revenue Through Strategy

Product Marketing & GTM Leadership

2018 - Present

Combined technical depth with commercial acumen to lead go-to-market strategies, product marketing, and revenue operations for high-growth startups and enterprise vendors, generating over $1.64 billion in pipeline value.

Generated $1.64 billion in qualified pipeline during GTM leadership for in-house roles
Led GTM strategies for 30+ organizations from VC-backed startups to Fortune 500 enterprises
Transformed GTM at NetApp, Portworx, and Arrikto—driving nearly 4x revenue growth, reversing 5 missed quarters, and increasing pipeline by 91%.
Spearheaded rebrands and launched 15+ products across global markets with clear, differentiated positioning
Recognized as Top 10 Global Product Marketing Consultant and Top 100 PMM Influencer
Trained 100+ product marketers at Microsoft, SAP, Xero, and Canva through enterprise GTM workshops and frameworks
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Mastering Commercial Execution

Sales & Business Development

2010 - 2018

Transitioned into enterprise sales and business development, translating technical complexity into business value while building relationships with Fortune 500 accounts and channel partners across APAC markets.

Generated $196 million in direct personal sales of open-source enterprise software, services, and hardware solutions
Launched new product line and grew revenue from $0 to $10M ARR within 3 years
Red Hat 100% Club 4 out of 5 years — consistently exceeded quota and OTE.
Developed expertise in complex deal structures and multi-stakeholder sales processes
Led technical sales for major accounts including enterprise, mid-market, and government clients
Built deep understanding of buyer psychology and enterprise procurement cycles
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+2

Building Technical Expertise

Technology Foundation

1996 - 2010

Started as a software developer and evolved into solution & enterprise architecture across the full partner ecosystem—from service providers and system integrators to in-house enterprise teams—building deep technical foundations in infrastructure, cloud platforms, and enterprise systems that continue to fuel my commercial success.

Led 100+ enterprise architecture projects across healthcare, finance, and government
Specialized in data, identity, security, storage, virtualization, and cloud infrastructure
Architected solutions for 50,000+ government employees across multiple departments
Built reputation as trusted technical advisor for complex infrastructure challenges
Developed deep understanding of enterprise buying processes and technical decision-making
Established enterprise architecture standards that drove 40% reduction in operational costs

Key Achievements

Numbers that matter. Results that speak for themselves.

$1.64B+
Pipeline Generated
Across in-house engagements
30+
Organizations Served
From startups to Fortune 500
$196M
Direct Sales
Software & Hardware
25+
Years Experience
In B2B tech & revenue growth

Companies I've Worked With

From venture-backed startups to Fortune 500 enterprises and government organizations.

NetApp logo
Arrikto logo
Red Hat logo
D2iQ logo
Mesosphere logo
Portworx logo
Dell logo
Puppet logo
Pearson logo
Komo logo
Product Marketing Alliance logo
Corporate Express logo
Queensland Government logo
Queensland Health logo
Queensland Police logo
Suncorp logo
Userback logo
Kata logo
Stax logo
WeComplish logo
eduk8s logo
Faethm logo
Fluid logo
Quirk logo

What Leaders Say

Real feedback from executives, founders, and revenue leaders who've worked directly with me.

"Andrew's executive leadership materially impacted Arrikto's direction and deliveries during a transformational phase of the company. His interpersonal skills and strategic vision made a significant impact on our success."
Josh Bottum
Vice President of Community at Arrikto, Product Manager for Kubeflow Community

Ready to Scale Your Revenue?

Let's discuss how my proven frameworks and battle-tested strategies can accelerate your B2B growth.